The Taiwanese market for Bubble Tea has followed the global popularity for the beverage, and has rapidly become one of the most ordered beverages in the country. With the recent demand, opportunites have opened up within the market for innovation.
Shang Tong Food, once a small supplier of raw materials, has transformed into a specialist supplier of food and beverage ingredients in Taiwan. They have successfully established six raw material production factories and 20 overseas distribution points in places like Malaysia, Ireland, and Indonesia. General Manager, Chen Jiasheng, emphasised that to promote Taiwanese bubble tea, they must tirelessly seek innovation.
Jiasheng said the tea beverage market has required continuous innovation through customised products to meet customer needs and preferences. On the path to sustainable business operations, Jiasheng believed that, in addition to innovation, supporting localised brands and encouraging entrepreneurship is crucial. As Taiwan is an island nation, expanding exports overseas is an inevitable direction. Their aspiration is for the innovative tea beverage concept and their commitment to fostering entrepreneurship to spread Taiwan's milk tea to every corner of the globe.
Jiasheng stated that the primary goal of training is to cultivate competent international talents and assist those who want to start businesses worldwide. Leveraging the convenience of the internet, this training is accessible not only to locals but also to aspiring entrepreneurs overseas. It serves as a platform to incubate entrepreneurs and promote Taiwan's bubble tea culture.
Furthermore, Shang Tong Food has aimed to develop a successful international food and beverage business model known as the "Whole Shop Export" SOP. This model seeks to replicate Taiwan's chain brand operation methods worldwide, helping realise the dreams of overseas aspiring entrepreneurs. This will create a focus on developing innovative products in collaboration with small farmers, standardising ingredient research and production from the farm to the table and then to the brand. This approach ensures that beverages like bubble tea can elevate local Taiwanese brands and have a significant international influence.
