Sandwich fast food chain, Subway has unveiled a brand new menu in the United Kingdom and Ireland, part of the company’s large-scale global business transformation project.
After extensive research and positive guest responses, the sandwich chain served 1.4 million items on the new menu to ensure they had it right.
Testing was conducted in 340 restaurants across the United Kingdom, resulting in 15 new chef-inspired creations for a fast and straightforward Subway experience. The new menu has also aimed to reduce wait times and will continue allowing diners to customise their meals.
Nigel Doughty, Managing Director for the United Kingdom and Ireland, said the new menu targeted helping people make an easier decisions.
“In developing the new menu, guests told us they wanted food tailored to their lifestyle. To meet that need, we’ve evolved our menu and are putting the power back into the hands of guests so that there are now two ways to Subway – created by us or created by you,” said Doughty.
The menu has also introduced a new “Two Ways to Subway” option, which a multi-media advertising campaign will accompany focused on showcasing innovation and assisting consumer choice for the new menu. This will also be the most extensive media investment the company has made.
Subway recently achieved a 10.5 percent increase in same-store sales in the UK and Ireland.
