Staff Shortages still a ‘Major Issue’ for BurgerFuel

The 60th NZ BurgerFuel store in Rolleston

Burger Fuel Group Ltd has released its half year results and have noted that staff shortages are still a major issue across the BurgerFuel system, with 52 lost trading days in a company owned BurgerFuel store in the 6 months to 30 September 2022.

Total BurgerFuel sales for the period were up 11.8 percent on the previous year. This was due to 1,317 additional trading days in the 6 months to 30 September 2022 compared to the previous year, and the opening of the franchised BurgerFuel Cambridge store in May 2022.

Despite staff challenges, the Group was pleased to announce that it opened its 60th NZ BurgerFuel store in Rolleston, Christchurch on 31 October 2022 and are planning to open another store in Dunedin before the end of the financial year.

“With COVID restrictions lifted we are starting to see more people coming back to the CBDs which is helping our city stores,” read the report.

Total store numbers globally across all three brands were 75 as of 30 September 2022. The new brands, Winner Winner and Shake Out accounted for 7.9 percent of total systems sales (up from 6.8 percent in FY22) and their total sales are up 32.03 percent on FY22, once again due to benchmarking against a COVID year. BurgerFuel International sales accounted for 9.51 percent of total BurgerFuel sales.

“The Group is pleased to announce that we have opened a company owned Shake Out store in the Commercial Bay precinct in the Auckland CBD on 31 October 2022. This is our 4th Shake Out store and this busy location will assist in the brands’ exposure. The Winner Winner store numbers remain at 4. We have also added delivery options for the Shake Out and Winner Winner stores, which is helping with brand exposure and increased sales.”

The Group noted that it is still investing a considerable amount in these new brands and will continue to do so going forward.

“We do see challenging times ahead with increasing supply chain costs, labour shortages and rising hourly rates as well as the general economic cost pressures that are hitting all New Zealand households. However, our main brand BurgerFuel remains strong.

“The last few tough COVID years have only served to validate BurgerFuel’s brand strength in New Zealand.”