American QSR brand, SONIC Drive-In, will soon introduce fans everywhere to Groovy Fries, a new fry that’s hot, crisp, perfectly salted, and made with fry lovers in mind. The brand’s first update to its fries in more than 10 years, Groovy Fries offer both improved taste and functionality with grooves made for perfect dipping. Groovy Fries, along with a new Groovy Sauce, will arrive at SONIC locations nationwide by mid-May, and the brand promises more fun and crave-worthy surprises in the months ahead.
Groovy Fries have a crispy exterior to lock in heat and provide a bite that’s crisp on the outside, while soft and fluffy on the inside. Their deep grooves allow for optimal dipping so fry fans can scoop up even more of their favourite sauce with each dip.
Groovy Fries pair perfectly with the new Groovy Sauce, which features the savoury flavours of creamy ranch and herbs combined with the mild spice of sriracha. Groovy Sauce can be requested for free with every Groovy Fry order for the ultimate experience.
“Our SONIC Tots are iconic, but we thought it was time to give them some competition,” said Mackenzie Gibson, vice president of culinary and menu innovation at SONIC.
“With the new Groovy Fries, we’re redefining what a fast-food fry can be and giving folks another reason to say yes, I would like fries with that.”
Prices for the product will vary at all different locations when it is launched in May.
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States, with more than 3,500 restaurants in 47 states. SONIC is part of the Inspire Brands family of restaurants, and has become an integral part of the QSR and fast-food sector of the US.
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