U.S.A. | Next Century Spirits (NCS) has acquired a majority of the Southwest Spirits & Wine (SSW) brand assets. The acquisition represented a pivotal step in NCS's vision of expanding its brand portfolio as it continues down the path of becoming one of the industry's top spirits suppliers.
Through this transaction, Next Century Spirits will acquire the Nue Vodka brand which has an approximate annual volume of 220,000 9L cases across 29 states, along with the other 49 Bourbon, Sixty Men Bourbon, Calamity Gin, Henderson Whiskey, and George Ocean Rum.
"We are thrilled to expand our portfolio with this collection of brands, including Nue Vodka," said Anthony Moniello, co-CEO of Next Century Spirits.
"Our ambition is to become a trusted, long-term spirits partner with a diverse portfolio and the recent acquisition of SSW brand assets allows us to diversify our business and accelerate our timeline."
These brands join NCS's fast-growing portfolio that includes Bear Fight American Single Malt Whiskey, Numbskull Cool Mint & Chocolate Flavored Whiskey, Creek Water American Whiskey, and the ready-to-drink Caddy Cocktails.
The largest brand in the transaction, Nue Vodka, has established itself as a fast-growing, impact brand in the vodka space, providing consumers with the best of both worlds when it comes to quality and value. In 2023, Nue Vodka finished as the fastest-growing vodka brand amongst the top 10 mid-tier priced vodkas. Nue Vodka was also the Official Premium Vodka of the 2023 World Series Champion Texas Rangers and is embedded in culture across the US.
"We're excited to expand the Next Century Spirits portfolio to meet the demands of consumers," said Rob Mason co-CEO of Next Century Spirits.
"Southwest Spirits portfolio is a fantastic collection of young brands that fit key consumer trends and gets us into the vodka, gin, and bourbon categories in a big way."
Matthew Bronfman, NCS executive chairman, added that these were exciting times for Next Century Spirits as it continued its journey to build the next multinational spirits company. As a member of the esteemed Bronfman family who owned the famed Seagram Company up until 2000, Bronfman is deeply knowledgeable about the spirits industry and aims to grow NCS into a power in the total beverage alcohol space.
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