Skrewball Whiskey has launched its new 200ml HipFlask in Australia and New Zealand, delivering a signature taste in a portable shape.
Skrewball Whiskey, the original peanut butter whiskey-flavoured liqueur that’s turned heads and taste buds around the world, is shaking things up once again with the launch of its first-ever 200ml PET hipflask, debuting exclusively in Australia and New Zealand.
The 200ml hipflask delivers the same smooth, sweet and perfectly nutty flavours that Australians and New Zealanders know and love, now in a pocket-perfect format made for gifting, sharing or making a toast whenever life gets a little nutty. Whether it’s a party or a picnic, the new 200ml hip flask is the ultimate plus-one.
The launch comes as smaller, portable whiskey formats gain serious momentum across the region. 200ml hipflasks within the American whiskey category are experiencing high single-digit dollar growth year-over-year, significantly outpacing traditional 700ml formats. This growing appetite for convenient, on-the-go options inspired Skrewball’s latest innovation, a bold new way to sip that’s as untraditional as the brand itself.
“We’re thrilled to bring this new size and shape to Australia and New Zealand, offering our consumers more flexibility while maintaining the premium quality they expect from Skrewball,” said Steven Yeng, cofounder of Skrewball.
Yeng added that its new shape has made it far more efficient and accessible for all users.
“With its deliciously sweet, nutty spirit, now in a compact 200ml hipflask, consumers can enjoy Skrewball wherever the celebration takes them, from backyard barbecues to picnics and beyond.”
Skrewball’s success in Australia and New Zealand continues to set the pace for the flavoured whiskey category. In both markets, Skrewball is the number-two growth-driving brand in flavoured whiskey, and in Australia, it is the number-two growth driver in American whiskey.
For retailers, the 200ml hipflask represents a versatile new option: it encourages trial among new consumers, complements larger bottle offerings and is well-suited for impulse purchases or gifting occasions.
This new format builds on Skrewball's growing presence in Australia and New Zealand, reinforcing the brand’s mission to make its award-winning peanut butter whiskey-flavoured liqueur more accessible to consumers around the globe. Because wherever there’s a reason to celebrate, Skrewball’s making sure it’s done the nutty way.
