A new online directory launched in New Zealand, Fair&Good, is aiming to make it easier for Kiwis to find ethical brands.
According to the directory’s founder, Susan Maiava, the concept for Fair&Good came from recognising that more and more people are becoming conscious consumers and are concerned about companies’ ethics when purchasing products. The directory features brands offering ethically made products from home goods and clothing to skincare and food.
“Fair&Good was born of the belief that spending your money ethically is one of the most powerful tools we have to make a difference and transform the lives of makers, creators and producers around the world,” said Maiava.
“Consumers are paying more attention to how and where their goods are made; and many brands, large and small, are responding by investing in ethical production.”
Kiwi shoppers can browse and purchase products on the website based on different categories such as fair labour, transparency, and eco-consciousness.