McDonald’s and Burger King have developed a tense rivalry in the UK since the burger chains set up shop in the mid-70s. Currently, McDonald’s is the top-ranked fast-food chain in the UK with Burger King in second place.
In light of the major spike in COVID-19 cases, however, Burger King is calling a temporary truce and is asking people to buy a Big Mac to help keep people employed. This olive branch comes after Prime Minister Boris Johnson announced a month-long lockdown in England.
Burger King reached out via social media with a statement titled “Order at McDonald’s”. The statement begins “We never thought we’d be asking you to do this… but restaurants employing thousands of staff really need your support at the moment.”
Under the new restrictions of the month-long lockdown pubs, bars, cafes and restaurants will be closed except for takeout and delivery.
“So, if you want to help,” the statement concludes, “keep treating yourself to tasty meals.. Getting a Whopper is always best, but ordering a Big Mac is also not such a bad thing.”