Nationwide, McDonald’s U.S will launch its first loyalty programme in brand history from the beginning of next month.
MyMcDonald’s Rewards will allow customers to earn points on each order and use them towards free items. Guests will receive 100 points for every USD$1 spent on qualifying purchases. Until the end of 2021, every first-time loyalty member will have 1500 points loaded onto their account after their first order.
“We want everyone to feel connected to our brand, which is why we are working to enhance your experience and we’re not stopping here,” the fast-food giant said in a statement.
“We’re excited for you to experience MyMcDonald’s Rewards, including all of the craveable options you can look forward to.”
This is the latest example of major chains launching loyalty programmes to create a better connection with customers. Earlier this year, Burger King announced that it was testing ‘Royal Perks’ in stores across the United States.