Mc Donald’s Beefs Up Environmentally Friendly Farming

Bringing together burger fans and science, fast food giant McDonald’s and AgResearch have joined forces on a regenerative farming trial.

The two organisations have a shared interest in positively influencing the sustainability of pasture-based beef production and are working together on a two-year project that aims to improve soil health and environmental performance.

The pilot study, soon to be underway in Hawkes Bay, focuses on alternative stock grazing management to boost the cycling of nutrients through the soil. Compared with conventional grazing management practices, the cattle will be offered longer pasture and grazed at higher stocking intensity for a shorter time, leaving greater `residual’ pasture after grazing.

“It is becoming increasingly important to identify factors influencing the sustainability of pasture-based beef production systems, given the changing climate, consumer expectations around food production systems and resource use, and environmental and regulatory requirements,” noted Dr Gerald Cosgrove, senior scientist and project advisor at AgResearch.

The study aims to increase plant growth due to greater nutrient content in the soil and enhanced physical, microbial and chemical soil properties, potentially also leading to a better soil structure and higher water retention capacity.

“The exploration of regenerative farming practices is a key player in McDonald’s progress towards our global Responsible Sourcing Goals,” said Dave Howse, McDonald’s New Zealand managing director.

“For over 10 years we’ve been working across the beef farming sector on more sustainable beef production, and we’re excited to be helping to fund AgResearch with this trial.”

As one of the largest buyers of beef globally, McDonald’s is actively progressing goals to drive position change in the global food system. Earlier this month, the company announced a global goal to decarbonise all of its operations, including the supply chain, by 2050.

By 2030, McDonald’s aims to have ensured sustainable food production systems and implement resilient agricultural practices that increase productivity and production.

“New Zealand is one of the top 10 export markets to the McDonald’s world,” explained Howse.

“Strategically that makes us an important country as the global business works towards more sustainable beef production. We made some really positive progress working across the industry, including being a part of the formation of the New Zealand Roundtable for Sustainable Beef and Whangara Farms becoming part of our global Flagship Farmers programme. It’s testament to the collaboration across the industry that we’re now working with AgResearch.”