For one day only, KFC will allow its customers to purchase its chicken using fictitious board game currency.
KFC has announced it will double down on its commitment to value, having laid its cards on the table. The QSR giant will allow all customers the opportunity to trade any form of board-game currency in return of selected menu items.
After growing frustration amongst Kiwis at the inability to win big with quick-service restaurant promotions, KFC is giving Kiwis a chance to swap fake cash for real chicken - by exchanging any board game currency they currently have sitting discarded in holiday homes or rumpus rooms.
On October 8th, customers can purchase any item in-store between the hours of 10:00 am until 4:00 pm, and choose from three popular menu items: two Secret Recipe Chicken and fries, two Hot & Crispy Boneless and fries or six Chicken Nuggets and fries.
All they need to do is bring their board game currency in-store and use it as legal tender for some tender chicken.
KFC’s Clark Wilson said this was exactly what customers wanted to see.
“There’s no monopoly on good consumer promotions in New Zealand. So, why take a chance on savings with a promo where you might win? At KFC, you are guaranteed to walk away a winner,” said Wilson.
“We’re supercharging savings for one day only with KFCurrency - and will accept any form of board game cash. Just go directly to KFC.”
The story of KFC started with one cook, Colonel Harland Sanders, who created a finger-lickin' good recipe more than 75 years ago: a list of 11 secret herbs and spices scratched out on the back of his kitchen door. Today, the company has continued to follow its formula for success, with real cooks breading and freshly preparing its chicken by hand in more than 27,000 restaurants in over 145 countries and territories around the world.
KFC was the first International quick service brand to open in New Zealand in 1971, and the brand has now expanded to over 117 stores nationwide.
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