As a simple act of hospitality, offering water can set a positive tone for the rest of a customer’s dining experience.
By offering customers water as soon as they are seated, they are made to feel welcome and cared for.
Although most customers will order a beverage of their choice, it is still vital to supply them with water. For some customers, water is their preferred option. In the current economic climate, many customers will opt for complementary water over purchasing a beverage to reduce the cost of their bill. Overall, it is more valuable for businesses to have their customers order food rather than just a beverage.
Staying hydrated is a subconscious need for all customers, especially if they have ordered salty or spicy foods. By providing complementary water, hospitality outlets can demonstrate its commitment to its customers and enhance their dining experience. It can also encourage customers to order more and regularly visit.
Offering water to customers can reflect the standards and attention to detail hospitality businesses have. It creates a positive first impression and can support customers' perceptions of the quality of its service. Customers will expect their tables to be regularly attended to top up their water supply or even have a bottle or jug left on the table for their convenience. This service is vital, especially in luxury settings, and should reflect the price the customer is paying. Whilst some businesses offer a station for guests to refill, it is a common attitude of customers that they do not wish to leave their table.
It can also positively foster relationships between businesses and customers. It will showcase that it is willing to go the extra mile in the interest of service in order to meet customer satisfaction, and can build stronger customer loyalty. Customers are more likely to return to a dining experience where they feel valued and cared for, rather than have the hassle of doing it themselves.
Offering customers complementary water can also impact the operational efficiency of a hospitality business. It will create a mindset for customers that they do not feel rushed and required to order quickly, and can lead to a more relaxed dining experience. A well-managed system of offering water will ensure that it is available on hand, but also help to manage table turnover without intruding on customers who are still dining.
It is often a legality for hospitality businesses to offer water, whether its customers are dining in or ordering on-the-go. In contrast to this, customers expect an adequate supply of water to be on offer to them. It is important to a business’ reputation that it meets its legal and customer standards.
Offering customers complementary water is a fundamental aspect of hospitality, which can elevate the dining experience for customers, whilst increase revenue by encouraging them to order more.
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