Tuesday the 17th of March is St Patrick's Day and in fitting celebration, Guinness is encouraging one and all to join in on celebrating the day alongside around 13 million other like-minded Irish enthusiasts!

Richie Robb, Guinness Ambassador at Lion, knows more than just a thing or two about the occasion and is full of fun and interesting facts on all things Guinness and St Patrick's Day.

“For the last three years, I’ve had what many people tell me to be the best job in the world. I’m lucky enough to travel around New Zealand as the Guinness Ambassador and taste testing delicious pints of Guinness, sometimes I still can’t believe I do this for a job. It really is a massive privilege to represent Guinness and all its history,” gushed Robb.

There is no better tasting beer than one tasted right from the source and there is just so much to love about Guinness. The theatre of the pour, the surge of the nitrogen gas, the anticipation while it forms the thick creamy head, the smooth texture, and the chocolate flavours from the roasted Irish barley.

St Patrick’s Day is all about the Irish, and Guinness is an icon of Ireland. Anyone who has visited the Guinness Storehouse at St James’ Gate Brewery will have learnt some of the long history of Guinness and understand why the brand is so loved and important to the Irish. Arthur Guinness didn’t just start a brewery in 1759, he was an entrepreneur and philanthropist as well as being a brewer.

Robb’s favourite thing about St Patrick’s Day? “Quite simply seeing so many people out enjoying a pint with both friends and complete strangers, it’s just such a sociable day.”

More than 13 million pints of Guinness will be consumed on St Patrick’s Day around the world.