Famous Australian DJs, Peking Duk, will launch a one-of-a-kind escargot food truck, as leading business management platform MYOB has tasked the duo with boosting belief amongst business owners across New Zealand and Australia.
MYOB has challenged DJ duo Adam Hyde and Reuben Styles to bring a wild idea to life, inspiring other budding entrepreneurs to kick-start their dreams and share some of their hard-earned lessons.
"We were sitting around a Bunnings' table kicking on after a gig one night wondering what weird and wonderful creation we could come up with, then it hit us. A food truck that serves escargot," said Styles.
"The lightbulb moment came as we watched a snail make its way across the backyard at two in the morning. It's a bit left of centre, but the best ideas often are. You just need to give it a go and find out."
The artists behind tunes such as High, Fire, and Take Me Over, whose recent cover of the Crowded House tune 'Fall at Your Feet' has gained over half a million views on YouTube, won't launch their business alone. A public search has begun for the food truck's name and menu inspiration.
Newly appointed CEO at MYOB, Paul Robson, said that the duo were a great choice to tackle this challenge and to help inspire more Australian and New Zealand businesses to unleash their potential.
"While renowned for their musical exploits, the pair also have strong entrepreneurial roots. Their willingness to put themselves out there and go for it makes them true MYOBelievers," said Robson.
Peking Duk were previously owners of a bar in Melbourne in the late 2010s, and have also established an impressive business profile for themselves that sold branded clothing and other merchandise.
"We've had our fair share of business successes and failures over the years, including when we tried to sell hoodies in Darwin. We may as well have been selling ice to penguins on that occasion, but the good decisions have far outweighed the bad. It was an opportunity to learn and improve for next time. We're excited to apply those learnings to our escargot exploits," said Styles.
Findings from MYOB's Belief Barometer released earlier this year found more than eight out of ten New Zealanders have had an idea for a business. However, only 50 percent of this group had taken action to start one.
The survey of more than 1,000 people found that for many, fear of failure was a barrier to starting up, with 42 percent of those polled citing this as a reason why they didn't pursue their idea.
"There is a gold mine of untapped business potential in New Zealand just needing a nudge in the right direction. We hope through Peking Duk's journey that budding entrepreneurs will be inspired to kick-start their own business adventure," said Robson.
"We see a plethora of incredible and diverse enterprises coming through our business management platform. We want New Zealanders and Australians to know that they shouldn't discount their lightbulb moments, no matter how wild they might seem. Some of the most successful business ideas initially seem unbelievable. The most important thing for any aspiring business owner is self-belief."
