Tourism and Hospitality Minister Louise Upston said opening a second multi-million dollar funding round for regional tourism will drive economic growth.
Upston acknowledged that a successful tourism and hospitality sector is crucial for growing New Zealand's regional economy.
Tourism has been a crucial part of this Government’s focus on economic growth, with domestic and international tourism expenditure at almost NZD 38 billion and supporting nearly 200,000 jobs.
“We also know we need to see visitors in regions outside our main cities, and outside peak periods. Hosting exciting local events is one of the best ways we can do this. I’m pleased to be announcing that regional tourism organisations will have a pool of NZD 2.45 million to pitch to from the Regional Events Promotion Fund," said Upston.
“Regions with big ideas can reach out straight away. As Minister, I’m always looking forward to working closely with the sector to help maximise the benefits of tourism and hospitality and support the workforce to grow. All ideas are up for discussion, as we reinforce the message that New Zealand is open for business and ready to welcome visitors from home and overseas."
In this second round, Upston was particularly keen to encourage regions that might not traditionally have seen a high volume of domestic tourists to host events that will drive spending and activity in their communities. This has been the latest in the government's push to support the tourism sector, including:
- NZD 500,000 for marketing New Zealand as the ‘go now’ destination for Australians
- NZD 30 million to support conservation visitor-related experiences
- NZD 9 million for Great Rides cycle infrastructure
- NZD 3 million from the International Visitor Conservation and Tourism Levy to secure more business events for New Zealand
“2025 is our chance to reinforce the value of tourism and show what our humming, vibrant country has on show. New Zealand tourism is open for business."
The first round of funding for the Regional Events Promotion Fund saw 132 events approved, with NZD 2.375 million allocated. Applications for the second round of funding are open now, with decisions expected to be made in May 2025.
More news here.
