USA | The global cold pressed juices market size is estimated to grow by USD 455.4 million from 2024-2028, according to a new study by Technavio.
The cold pressed juices market has experienced significant growth due to increasing consumer preferences for natural ingredients and high nutritional value. Innovative blends and flavours have gained popularity, and have encouraged vendors to launch new cold-pressed juice varieties.
Companies like Suja Life and Pressed Juicery Inc. are leading this trend with unique offerings, enhancing the appeal and nutritional value of cold-pressed juices. The extensive range of cold-pressed juice shots caters to diverse consumer tastes, fueling market growth during the forecast period.
Cold pressed juices have gained significant popularity in the market due to their health benefits. These juices are extracted using a hydraulic press, preserving the natural nutrients and enzymes. The trend towards healthier lifestyles and clean eating has driven the growth of this industry. Various fruits and vegetables are used to make cold pressed juices, such as beetroot, carrot, apple, and spinach.
Brands offer a wide range of flavours, including fruit-only and vegetable-only options. Consumers prefer these juices for their natural taste and nutritional value. The convenience factor also plays a role, as cold pressed juices can be easily consumed on-the-go. The market for cold pressed juices is expected to continue growing, as more people seek out healthy and natural alternatives to processed beverages.
Cold-pressed juices face a significant challenge in the US market due to their shorter shelf life compared to conventional juices. This is primarily because they are prepared quickly without preservatives, limiting their preservation of vitamins and enzymes to just three days. Extending this period using HPP increases the shelf life to 30 to 60 days, but it's still shorter than pasteurised juices' six to 12 months.
This short shelf life has put pressure on suppliers to maintain stock and deters small retailers from selling cold-pressed juices due to refrigeration costs. The short shelf life has negatively impacted sales and profitability, hindering the growth of the global cold-pressed juices market.
To read more bar and beverage news, click here.
