CANADA | Award-winning Canadian whisky brand, Crown Royal, has continued its legacy of innovation with the release of Crown Royal Single Malt Canadian Whisky.
This is the brand's first venture into the single malt market, and the liquid offers a unique experience to whisky connoisseurs and adventure-seekers alike. Its welcoming taste and smooth finish are hallmarks of Crown Royal, offering a premium experience for consumers, no matter where they find themselves in their whisky journey.
Crown Royal Single Malt Canadian Whisky has paid homage to the brand's Canadian roots by being distilled at its iconic Valleyfield Distillery, the premier French-speaking whisky distillery in North America. Crafted from 100 percent malted barley grains and distilled in copper, the whisky is 'cut from the cold', using Canada's cool climate and topography to distill the whisky delicately. This process gives the whisky an even smoother and inviting taste to be enjoyed by both newcomers to the world of elevated whisky and connoisseurs alike.
When customers try the new whiskey, they're first greeted by aromas of creamy vanilla and fruity banana, which give way to flavours of caramel, apple and baking spices, finishing with lingering hints of spice and warm cinnamon.
"We're proud to continue our tradition and legacy of trailblasing with the newest addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a leader in whisky, we're shaking up the category with this new innovation – defined by our signature smoothness and unique Canadian origin," said Jesse Damashek, Senior Vice President of North American Whiskeys at Diageo.
"Our take on this single malt is truly distinct; every piece of it tells a story – from its origin and distillation process to its stunning packaging design. Cut from the Canadian cold, this Single Malt offers our consumers a whisky that can be enjoyed on any occasion."
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