Coca Cola Bar Nøne

Coca Cola has launched a range of non-alcoholic adult sparkling drinks in the USA, aptly named Bar Nøne. The product went from idea to launch in just ten months, and is available in four variants: spiced ginger mule, bellini spritz, dry aged cider, and sangria.

“We talked about not wanting to drink as often, or as much, as we had before,” said Sabrina Tandon, Bar Nøne general manager. “We wanted something we could actually look forward to enjoying as much as an alcoholic drink – something sippable and savour-able.”