The international fast-food giant KFC has added Oatly's vegan ice cream to its menus in china. It now offers Oatly's oat milk-based ice cream in two flavours: strawberry and chocolate. The new oat milk ice cream comes in single-serve containers for 12 yuan each (approximately $2.60NZD).
In addition to the ice cream options, KFC China has also added a latte-flavoured soft serve made with Oatly coffee mix.
Oatly is a Swedish brand best known for its oat milk. However, it also offers a variety of vegan products, including ice cream. In 2019, Oatly's ice cream made its debut in the U.S. To promote its ice cream launch, Oatly went on a pre-release tour with an ice cream truck, giving away free samples of its oat-based ice cream available in oat, vanilla, chocolate, strawberry, chocolate chip, mint chip, and coffee flavours.
KFC China has been trialling a variety of vegan brands and products over recent years. In 2020, it tested plant-based chicken nuggets in Shanghai, Guangzhou, and Shenzhen. In Shanghai, the vegan nuggets sold out within an hour.
Yum China Holdings, the parent company of KFC, Taco Bell and Pizza Hut, trialled Beyond Meat's Beyond Burger at Beijing, Chengdu, Hangzhou, and Shanghai locations.
Last year, KFC added the New Era menu to 19 locations in Hong Kong. KFC partnered with Green Monday, a Hong Kong-based social enterprise, to create the meatless menu.