After recent flooding and cyclones devastated homes and businesses across the North Island, New Zealand-born online marketplace GrabOne is providing a win-win way for shoppers to ‘support local’ and give an immediate cash injection to businesses to help them rebuild.
GrabOne’s ‘Businesses in Need’ campaign, which launched this week, allows shoppers from around New Zealand to find and purchase offers from affected bars and restaurants, as well as other small businesses, by way of a voucher or donation.
GrabOne Chief Customer Officer and NZ Country Manager Belinda Lush said that the campaign enables customers to help, without knowing they are doing so.
“In essence, it means the shopper walks away with a great deal, while instrumentally helping local businesses get back on their feet at the same time. This is a callout for all affected businesses to get in touch.”
Businesses will receive immediate funds, with customers committing to a straight donation or to redeem or gift the offer at a later date when the business resumes operation. Affected businesses will also receive a complimentary listing and a free advertising package on GrabOne’s extensive network reaching as many as 50,000 customers a day.
“It’s only right we support these businesses in the immediate and the future," said Lush. “In the aftermath of the recent flooding and Cyclone Gabrielle, our hearts go out to all those who have suffered losses and are now on a long road to recovery.”
Businesses affected by recent weather can choose to promote their business and drive traffic direct to their own website via the GrabOne platform; promote their Givealittle crowdfunding campaign; or set up a GrabOne offer where customers can purchase vouchers at 25 dollar increments to be used at that business anytime in 2023.
Grant Arnott, managing director of GrabOne’s parent company, Global Marketplace, said that this was a necessary step for the company to take.
“It would be ludicrous to proceed with business as usual in affected areas, so our aim is to do something good for the many businesses who are still dealing with critical clean-up."
“We are working closely with our partners to ensure the vouchers offer flexible dates and cancellation terms. We truly hope that New Zealand get behind this initiative and boost businesses in need,” said Arnott.
GrabOne is one of the largest daily-deals websites, and among the largest e-commerce websites, in New Zealand.