As fans across America and the rest of the world prepare for the 2024 Superbowl, pizza delivery companies are set for their busiest day of the year.
A recent survey revealed an overwhelming 72 percent of diners plan on ordering pizza this year on either The Big Game, National Pizza Day, or both.
This signals the need for restaurants to ensure all ingredients are plentiful, drivers and in-house staff are fully staffed, and their POS systems are working smoothly.
From the research, 32 percent of diners said they plan to order from a local chain or independent pizzeria instead of a big chain, which has revealed an opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.
More than 56 percent of diners said overall quality and taste matter most when choosing a restaurant to order pizza from. However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximise orders.
Normally, 42 percent of diners expect their pizza to arrive within 30 minutes. For busy pizza days like The Big Game and National Pizza Day, the expectation eases a bit. For example, during The Big Game, 33 percent of Millennials and 31 percent of Gen X expect their pizza delivery to arrive within 45 minutes.
The three most popular types of pizza customers plan to order are pepperoni (63 percent), cheese (56 percent), and meat lovers (51 percent). Pizza restaurant's have been urged to stock up to avoid running out of key ingredients in the rush.
Overall, 43 percent of diners surveyed said they make somewhat complex to very complex changes to their pizza orders. This means managing order complexity is crucial for pizza restaurants. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business.
