Babich Wines have been named the official sponsor for the ASB Classic 2023, serving at the Babich Bar in the tournaments entertainment precinct or on hand in a box or corporate lounge.
“New Zealanders are looking forward to summer and the return of major events, and what better way to enjoy summer than at the ASB Classic with your family, friends and fine wine and cuisine,” said André Babich, Principal at Babich Wines.
“Guests will be able to enjoy the Babich wines they know and love, along with some exciting new products, but I think the ASB Classic also creates an opportunity for people to treat themselves to our high-end Patriarch and Irongate wines which will also be on offer.”
The 2023 ASB Classic takes place from January 2 to 14 and will see some of the world's top players, including Coco Gauff and world number two Casper Ruud.
“Our goal is not only to showcase some outstanding tennis but also deliver a fantastic experience around the tournament that offers something for everyone. Babich Wines are a family-owned winery based right here in Auckland with an amazing history and a wonderful set of values. But most importantly for the spectators, all of their wines just taste great, delivering the quality people have come to expect at an event like this,” said Nicolas Lamperin, Tournament Director.
“Great sporting events need great partners to be a success, and having a familiar face like Babich Wines back on board will go a long way to making the 2023 ASB Classic the success it deserves to be.”
Sponsorship of the ASB Classic signals the start of a huge summer for Babich Wines, with its summer brand campaign touted to be its largest ever, with the ASB Classic as the centrepiece.
“We’re thrilled to be back in place as the Official Wine Sponsor of the ASB Classic. The exposure created for Babich Wines both in the lead up to the event and at the tournament itself is unrivalled. It really sets the stage for the brand, and the full suite of marketing activity we have in place for the all-important summer season,” said Mikkel Nielsen, Babich Wines’ Global Marketing Manager.
