Australia | Hungry Jacks is Set to Ruffle Feathers

Move over KFC Hungry Jack's is entering the fried chicken war with a range of three fried chicken signature burgers. Launched today across Australia, the company boasts their fried chicken will be 40 percent bigger than its rivals.

The three burgers come in a brioche bun with the option of either a Fried Chicken Classic with crispy lettuce and mayo, Fried Chicken Spicy with crispy lettuce and a new spicy signature sauce or Fried Chicken Cheesy Bacon with crispy lettuce, mayo, cheese, and bacon.

Hungry Jack's is owned by Australian Rich Lister Jack Cowin, with 440 branches of the fast-food chain in Australia. Hungry Jack's has thrown down the challenge to other fast food outlets in Australia that they mean business, with the fast-food operator planning to open up to 20 more a year, gearing up to 700 sites in total.

Cowin predicted the burgers would take off as Australia becomes a "nation of chicken eaters. According to the company, the fried chicken underwent two years of rigorous testing with the burgers trialled in 10 stores before launching. According to Hungry Jack's research, over 2.2 million Aussies eat fried chicken several times a week or at least once a day.

With fried chicken top of the list in lockdown, the market just got a whole lot hotter.