With the Rugby World Cup games being played in the early hours of the morning it is harder to toast the team with a traditional cold Steinlager white can.
Steinlager has responded to the nations call by introducing the Steinlatte. With 20,000 disposable cups being supplied to bars and restaurants, Steinlatte coffee cups will be available throughout the country to give rugby fans another way to help them show their support.
“Steinlager has always supported the kiwis doing great things on the world stage so it’s only appropriate that the iconic white can take on a different format to accommodate morning supporters,” said Ben Wheeler, Beer Marketing Director at Lion.
