McDonald’s has reached a significant milestone, having now sold over 5 million kilograms of Angus beef since the range was launched in 2009 – the equivalent of nine Airbus A380s.
The global burger chain was one of the first to hop on the gourmet burger trend, using quality New Zealand Angus for almost a decade. The burgers on offer have changed with customer tastes over the years, but Angus beef has proved consistently popular, with orders of the beef rising by nearly 24 percent in one year (2016 to 2017) and over 700,000 kilos of New Zealand Angus beef used in 2017 alone.
“New Zealand farmers have said that McDonald’s has played a pivotal role in making Angus beef accessible to Kiwis,” said David Howse, McDonald’s New Zealand managing director. “Prior to that Angus beef wasn’t that well known with Kiwis, and we also provided a new, consistent market for farmers in New Zealand.”
“Customers told us they loved the taste and quality of the locally-sourced, Angus beef, and the range of premium burgers.”
McDonald’s is one of the country’s biggest buyers of New Zealand beef, including Angus. In 2017 alone, the company purchased 5.5 million kgs for the local market and exported 33 million kgs to McDonald’s restaurants globally, representing 10 percent of New Zealand’s total beef exports.
