PITCHme is the opportunity for suppliers to pitch their brand to a panel of buyers and influencers in the foodservice industry.

Suppliers submit an entry for consideration to the panel, who will then make a list of the finalists. These finalists will have the opportunity to put their product in front of the panel in person for feedback and of course the possibility of being stocked.

The PITCHme panel is made up of industry influencers including representation from small and large distributors, buyers for groups from banner QSR’s to the oil channel.

The panellists have the option of taking up the product, but more importantly, will give feedback and advice on the product, including suitability of purpose, premiumisation, what further development is needed or a simple reality check. PITCHme will provide foodservice suppliers with critical advice on a brand’s future development and provide a network for ongoing advice.

The Pitchme panel is:

Byron Le Roux – Head of Food & Coffee, No. 8 Retail Group

Le Roux works across an expansive portfolio of brands, examining New Zealand trends and breaking barriers in the food industry. He has experience with brands such as Welcome Break in the UK and Burger King.

Tony Green – GM Sales & Marketing, NAFDA Australia

With a passion for food, Tony has enjoyed over 20 years in the industry. He started his career as a chef, before moving through to sales and marketing director roles with blue-chip companies such as Unilever and George Weston Foods.

Danielle Lendich – CEO Wendy’s

Lendich has been CEO of Wendy’s Hamburgers for more than 17 years, and is very hands on and involved in all aspects of the business including new product development. Lendich always has her ear to the ground for new local suppliers and tastes and flavours that can be adopted to a burger and takes inspiration from overseas trends.

Neil Brazier – Executive Chef Sky City

Neil Brazier is a Michelin experienced chef and has spent over 10 years working in New Zealand, including setting up The Lodge at Kauri Cliffs. He has a passion for only the freshest, most interesting and innovative ingredients.

Rose O’Keeffe – Buyer, Foodchain

As a buyer at Foodchain, O’Keeffe has product management responsibilities from raising purchase orders, price negotiation, forecasting, organisation of logistics and relationship management and the management of supplier contracts. O’Keeffe brings a wealth of industry experience to the panel.

Shaun Sullivan – Owner Penguin/Allround

Sullivan is the owner and managing director of Allround Foods, a national source for consistent, high-quality frozen bakery products, and Penguin Wholesalers, Northland’s largest food distribution service.

Jon Hassall – GM Foodco

Hassall has held a number of senior and national positions in UK-based, sector-leading food and beverage organisations. He is passionate about business development and has a demonstrated record of achievements and results.

To register your interest in submitting your product to the panel, email us now on