PITCHme is an exciting initiative from Restaurant & Cafe and Foodfirst that opens up the lines of communication between small, large and artisanal producers and the buying groups. Earlier this year, local companies such as Dr Feelgood, The Larder Project and Tamco, as well as larger groups like Bluerock and Magnesol, all presented their products and services to a panel with a total buying power of over $2 billion.
PITCHme is a dragons-den style opportunity for the foodservice industry, giving suppliers the chance to pitch their brand to a panel of buyers and influencers in the foodservice industry. Suppliers submit an entry for consideration to the panel, who will then make a list of the finalists. These finalists will have the opportunity to put their product in front of the panel in person for feedback and of course the possibility of being stocked.
The PITCHme panel is made up of industry influencers including representation from small and large distributors, high profile chefs, and buyers for groups from banner QSRs to institutions. The panellists have the option of taking up the product, but more importantly will give feedback and advice on the product, including suitability of purpose, premiumisation, what further development is needed or a simple reality check. PITCHme will provide foodservice suppliers with critical advice on a brand’s future development and provide a network for ongoing advice.