The most comprehensive international food and hospitality biennial trade event in the region, Food&HotelAsia (FHA) will return in 2020 as two dedicated shows – FHA-HoReCa and FHA-Food & Beverage.
The two shows aim to provide an enhanced experience and personalised engagement, while meeting the diverse demands of the food and hospitality industry. The expansion of the respective shows will also help exhibitors maximise their presence at the shows and engage in more targeted and robust interactions.
“The food and hospitality industry in Asia Pacific is expected to continue its rapid growth trajectory and FHA has long been the business platform driving the industry,” said Rodolphe Lameyse, Project Director, Food & Hospitality, UBM. “In order to address the fast-paced changes, and support the industry as it continues to grow, we believe that the expansion is not only timely but a crucial one, enabling us to both better anticipate and deliver the desired results for the food and hospitality industry through two dedicated shows.”
“The Singapore Tourism Board (STB) seeks to anchor and grow business events that deliver rich content, draw visitors, and establish Singapore as a premier MICE hub anchored on thought leadership and business opportunities,” said Andrew Phua, Director, Exhibitions & Conferences, STB. “FHA has evolved to meet changing industry needs over the years and now cemented its reputation as Asia’s marketplace for innovation in the food and hospitality industries. We are heartened by this new development and will continue to work with UBM to support the overall sustainability of both shows,”
In the next iteration of FHA, the show will aim to address some of the most significant changes the industry has faced – the widespread penetration of technology that has driven innovations at industry level while impacting how consumers consume today; and the evolution in tastes – driven both by greater affluence and a move to healthier eating.
As the industry’s choice platform for unparalleled sourcing and business networking, FHA has focused its resources to provide an enhanced offering to raise the level of fulfilment at the shows. While the shows will have two distinct identities and differentiated offerings, they will share a unified goal of enabling businesses. The move to two dedicated shows will also offer both exhibitors and visitors more opportunities to engage as well as access to tools and knowledge for innovation.