After nearly two years of planning and meticulous restoration, the world’s first novel mobile tasting experience has been launched. The Winedub, provides a new opportunity to promote premium New Zealand wines to locals and international visitors at major events.

An original 1958 split screen VW single cap pickup was fully restored over 15 months by Rick Nelson, owner of The Winery, Queenstown’s premiere wine store.

The Winedub is kitted out to host tastings of up to 46 wines at events, each of these wines for tasting uses the famous Enomatic wine serving technology that preserves wine flavour ensuring every taste is as fresh as the first.

“There were times over the last two years when I thought what have we done?” said Nelson. “Certainly if when we embarked on this project we knew what wee know now, we probably never would have started!”

It all began with the vision of creating a way tot take The Winery tasting out of the Queenstown store. Winedub can travel across the country introducing people to New Zealand wines, showing the diversity and quality of the local wine industry.