Wendy’s Launch Pretzel Burger

United States | Wendy's has revealed a new twist on the signature Baconator burger. For a limited time, fans can unwrap the new Pretzel Baconator and experience the perfect harmony of Wendy's legendary Applewood smoked bacon topped with an irresistible, fan-favourite pretzel bun. The unique combination of flavours and textures is sais to create a savoury moment with every bite and is sure to elevate the tastebuds.

The Pretzel Baconator starts with a half-pound of fresh, never-frozen beef, perfectly grilled and bursting with juicy flavour, topped with melty American cheese and six strips of Applewood smoked bacon. Wendy's newest addition to the Baconator family is finished with ketchup and mayonnaise nestled between two warm pretzel buns.

"Our fans' adoration for the pretzel bun inspired our newest twist on a Wendy's classic created for pretzel lovers and bacon fanatics alike," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company.

"This time of year, we know our customers crave satisfying, comfort food they can rely on – enter the Pretzel Baconator, a flavorful addition to our beloved Baconator lineup."

As one of the most iconic hamburgers in fast food, the Baconator has earned a dedicated fanbase thanks to its bold, bacon-y goodness. The new Pretzel Baconator has joined other varieties in the range, including the Son of Baconator and Breakfast Baconator.

"Bringing innovation to our iconic Baconator is a big moment for fans of Wendy's freshly cooked, crisped to perfection bacon," said John Li, Global Vice President of Culinary Innovation for The Wendy's Company.

"This artisanal twist on our beloved classic creates a mouth-watering balance of texture and flavour that's sure to meet our customers' evolving tastes and cravings."