Virtual Coffee Auction to Celebrate International Coffee Day

In partnership with Food&HotelAsia (FHA), the Singapore Coffee Association (SCA) will be staging the first virtual edition of Singapore (Micro-Lot) Specialty Coffee Auction on 1 October 2020 in conjunction with International Coffee Day.

Supported by Enterprise Singapore (ESG), it is the first time the Singapore (Micro-Lot) Specialty Coffee Auction will be held in a digital format. The micro-lot coffee auction will serve as a platform to allow global specialty green bean producers to make strategic ventures into Asia’s growing coffee market by leveraging on Singapore as the key trading hub. Coffee producing countries from Southeast Asia, South America and Africa are expected to take part in this auction to showcase their specialty beans in Asia.

“We are delighted to partner SCA in organising the first digital edition of the Singapore (Micro-Lot) Specialty Coffee Auction 2020. The partnership with SCA to hold the micro-lot auction, combined with our expertise in connecting people and facilitating new business through the use of technology, will help us serve our communities, create value and spur innovation moving forward,” said Mr Martyn Cox, Event Director of FHA-HoReCa and FHA-Food & Beverage.

“Enterprise Singapore is pleased to support The Singapore Coffee Association’s efforts to increase the vibrancy of coffee trading here through the first edition of Singapore (Micro-Lot) Virtual Specialty Coffee Auction,” said Ms Sophia Ng, Director, Trade, Enterprise Singapore.

“For our Singapore companies, the auction presents an opportunity to connect and expand their network with international and regional buyers in the coffee trading industry. International and regional coffee traders can also leverage the auction to increase trade and better access to the region.”

With up to 300 bidders expected to attend, the auction will showcase some 40 lots of specialty coffee up for bids.

“On behalf of Singapore Coffee Association, we would like to thank Enterprise Singapore for their support in our inaugural staging of the Singapore Coffee Auction,” said Mr Victor Mah, President, Singapore Coffee Association.

“It is important for us to continue to strengthen Singapore’s position as a coffee hub in the region via an effective platform like this, albeit virtually. I am delighted to welcome the FHA team for their strategic partnership in this auction. Together I am sure we will be able to reach out to a bigger audience of potential buyers.”

More information of the auction will be made available nearer to date on SCA website.

The Singapore Coffee Association (SCA) was established in the late 1950s by a group of pioneering coffee traders.  During the ensuing years, coffee trade developed rapidly due to the enterprise and hard work of the traders. Singapore gained recognition as one of the coffee centres of the world. Today, as a result of the transformation, Singapore Coffee Association’s membership represents all sectors of the coffee industry, from green coffee supply chain providers, international and national roasters to well-known coffee retailers