At the end of last month, fast-food giant McDonald’s started a campaign to spotlight the creativity of fan menu hacks and mash-ups.
The four initial TikTok-user inspired mashups include:
Hash Brown McMuffin: This combines a Sausage McMuffin with Egg with the crunch of a hash brown. Available only during breakfast hours. “I’ve been saying for years that the hash brown goes inside of the Sausage McMuffin with Egg … that extra little crispy bite is the real breakfast cheat code,” said creator Sarah Sandlin (@sarahmargaretsandlin on TikTok).
Crunchy Double: This hack features Chicken McNuggets on a Double Cheeseburger with barbecue sauce. “It’s simple, yet so tasty...Chicken McNuggets topped with a Double Cheeseburger, then drizzled with Tangy Barbeque Sauce. Order it now and thank me later,” said Greg Simms (@grubwithgreg on TikTok).
Land, Air & Sea: This combines a McChicken sandwich with a Big Mac and a Filet-O-Fish. “It’s the flavor I never knew I needed, until I needed it. Go big baby!” - Julian Broadway (@julianbroadway on TikTok).
Surf + Turf: This mashup features a Filet-O-Fish and a Double Cheeseburger. “Sometimes I’m craving the flaky crunch of a Filet-O-Fish, sometimes I want the juiciness of a Double Cheeseburger, and sometimes I want both. So why choose?” asked PJ Mattingly (@heavyhands94 on TikTok). It is available via the app and McDelivery.
“From hip-hop icons to Christmas queens, everyone has a unique go-to McDonald's order, including our everyday customers. This campaign shows that it has never been ‘our menu’ — the menu belongs to our fans,” said Jennifer Healan, vice president for U.S. marketing, brand content and engagement at McDonald's USA, in a statement.
“We're excited to celebrate them in a bigger way than ever before by putting their delicious hacks – as seen in social media – on our menus. I personally can’t wait for our fans to try my favourite hack, the Hash Brown McMuffin.”
The company encouraged other customers to share their favourite combinations on social media and tag @McDonalds with the hashtag #McDonaldsHacks.