US-based fast chain Chik-Fil-A has unveiled its official Christmas campaign, Together Time, that seeks to bring families together by the gift of time together in the holidays.
The restaurant company introduced the campaign with a two-minute animated film, an online shop and a limited-time pop-up in New York City.
The two-minute film features the animated world of the Time Shop, whose characters and storyline reminds viewers that time spent together is what matters most. It is set to make its television debut on America's thanksgiving morning and will continue to air in select programming throughout December.
The online shop allows users to create a custom Time Card for loved ones, which will then be shipped to recipients in the US for free. The company will also open a pop-up Time Shop experience in New York City where the world featured in the campaign's film will come to life and different time zones of Story Time, Play Time and Snack Time will be available to participants. A Giving Time room where guests can create their custom cards similar to the online offering will also be available.
"During Christmas and the holiday season, so much of the conversation revolves around gifts," said Ashley Callahan, senior marketing director at Chick-fil-A.
"When we asked people, what matters most to them, the resounding response was, 'time,'. And at Chick-fil-A, we're always thinking about time, and work hard to give customers time back in how we serve them. This year we're excited to help people gift and spend time together."
The campaign comes off the back of a national survey commissioned by the restaurant, that revealed 73 percent of participants said they want more time together with people they care about, while 93 percent voted for quality time as the most important component to creating holiday memories.