USA | Following an impressive year of innovation on and off the menu, Taco Bell has told investors there's more to come in 2025.
Taco Bell is sharing its business strategy via a unique investor event, Consumer Day, in partnership with parent company Yum! Brands. Ahead of the product previews coming tonight at Live Más LIVE, Taco Bell is kicking off a day of unmatched brand access by providing updates on its financial milestones, restaurant experience evolution, digital investments, international expansion efforts and menu approach.
"People love our brand because we do things differently," said Sean Tresvant, CEO of Taco Bell. "But we also mean business; we have a strong strategy that keeps our consumers and restaurant teams top of mind. The bold swings will only get bigger as we continue to chase greatness. We had an impressive year thanks to fans and team members, so we're grounding our 2025 strategy around them."
Despite industry-wide headwinds, Taco Bell outperformed the QSR category with a momentum-filled 2024, featuring a year of U.S. same-store sales growth in all four quarters.
The company reached a milestone of USD 1 billion in profit for the first time ever in 2024, with over 24 percent restaurant level margins in company-owned stores following customer appetite for its deliciously disruptive endeavors. Technological and operational investments unlocked 32 percent growth in digital sales, totaling USD 6 billion.
Menu creativity was propelled by the brand's long-standing dedication to value and abundance, including new protein launches, box deals, flavorful sauces, fresh ingredients, nostalgic throwbacks and unexpected collabs.
The love of tacos expanded as Taco Bell opened 347 gross-new locations across 25 countries, bringing total restaurant locations to 8,757.
Coming off a hot 2024, Taco Bell's outstanding performance is carrying into the first quarter, with U.S. same-store sales projected to increase eight percent in Q1 2025 as crave-worthy new product offerings have helped accelerate momentum and boost traffic. But the magic is just beginning. Taco Bell will continue fueling unparalleled growth by elevating the experience across the entire business, evolving into so much more than just a quick-service restaurant brand.
Taco Bell plans to continue growing operating profit, guided by a strategic plan to R.I.N.G. The Bell with all initiatives in pursuit of Relentlessly Innovative Next-Generation Growth.
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