USA | Smoothie King has outlined its growth for 2024, signalling major expansion across the US in 38 new store openings.
Smoothie King, the world's largest smoothie brand and the first health and fitness fast-casual brand of its kind, has announced its Q3 business update. The brand reported 38 new store commitments and 28 new store openings across 16 states in Q3 2024, marking the highest number of store openings in a single quarter in six years and the second-highest in its history.
Smoothie King's Clean Blends initiative has prioritised whole fruits and vegetables while eliminating a "No-No List" of over 70 ingredients, including artificial flavours, colours, preservatives, and added sugars from its smoothies.
Key milestones this quarter included expansions into two new states, the grand opening of a new Austin, TX location—the first in the area in three years—a flagship store opening at Dallas Fort Worth International Airport, and the opening of two new stores in Colorado as part of a broader expansion plan for the state. Additionally, Smoothie King launched its new Coconut Bowls nationwide, further enhancing its popular Smoothie Bowl lineup.
The 28 new store openings in Q3 included strategic locations like the high-traffic Dallas Fort Worth International Airport, as well as Smoothie King's introduction in New Hampshire and Delaware. The brand's development pipeline expanded with 38 new store commitments across 12 states, with nearly 70 percent of the year's growth driven by existing franchisees—a testament to the ongoing confidence in Smoothie King's business model and its commitment to supporting franchisee success.
Smoothie King is also expanding rapidly in Colorado, with two new stores and six additional store commitments in the state. The first store opened earlier this fall in Longmont, Colorado, and a second store recently opened in Glendale. These two locations are part of a larger growth initiative that will see six more stores open in the Denver DMA over the next three years, expanding Smoothie King's footprint in Colorado by nearly 60 percent.
Smoothie King also celebrated the opening of its new Austin location on August 24th with a grand opening event, featuring giveaways, free smoothies, and a limited-time "Burnt Orange Oasis Smoothie" available exclusively for University of Texas at Austin students. The new store marks the beginning of Smoothie King's expansion in the Austin area, with three additional stores currently under development.
"Our Q3 results reflect our focused approach to growth and expansion," said Chris Bremer, Chief Development Officer at Smoothie King.
"With 28 new stores opened and 38 new commitments secured, we're seeing strong momentum across the country. Franchisees are reinvesting in the brand, and we're breaking into new markets, positioning ourselves for continued success into the next quarter and beyond."
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