Scotland’s national drink has secured enhanced legal protection in New Zealand after the Scotch Whisky Association’s application to register “Scotch Whisky” as a Geographical Indication (GI) was successful.
GI recognition means the description 'Scotch Whisky' can only be used on whisky produced in Scotland in accordance with strict production and labelling requirements. Requirements include that Scotch only be made from the raw materials of water, cereals and yeast and matured in Scotland for at least three years in oak casks.
“Scotch Whisky” is the first foreign GI to be registered by the New Zealand Intellectual Property Office. New Zealand's GI scheme is designed to give greater legal protection to domestic and international wines and spirits and protect consumers against fakes.
The granting of GI status for “Scotch Whisky” greatly enhances the basic protection previously given under New Zealand’s Food Standards Code, which did not contain a comprehensive legal definition of Scotch Whisky. This development comes on the back of a strong year for Scotch in New Zealand as exports rose by 27 percent in 2017 to almost £8 million.
New Zealand now joins more than 100 other countries which have officially recognised Scotch Whisky as a Scottish product, produced according to traditional methods, and deserving of special protection.
“Until recently a gap existed within the New Zealand Food Standards Code which made it comparatively difficult to prevent the sale of spirits being passed off as ‘Scotch’ in New Zealand,” said Lindesay Low, legal deputy director of the Scotch Whisky Association. “It is vital that consumers have confidence in the provenance of what they are buying which this recognition of Scotch as a 'Geographical Indication' will help to achieve. Looking ahead, we hope that a comprehensive free trade agreement between New Zealand and the UK will be signed, following Brexit, to further improve the status of Scotch Whisky and help to build on recent market growth.”