As lifestyles get busier consumers are looking for time-saving solutions for food preparation and cooking, luckily the world’s largest meal-kit service is set for significant expansion in New Zealand.
HelloFresh is set to expand its production facilities in New Zealand by more than ten times its current size with the opening of their new distribution centre.
The move comes just over a year after launching in New Zealand and is driven by its rapid growth throughout the North Island. The company’s meal-kit model delivers fresh ingredients and easy-to-follow recipe cards to customers’ front door weekly.
Tom Rutledge, HelloFresh NZ CEO, said the new production facilities will allow the company to expand its regional distribution to new parts of the country and diversify their current product portfolio.
“The new production facility is a key strategic step for HelloFresh, and we’re excited about what this means, for both our customers and our suppliers who are on this journey with us,” added Rutledge.
The company will also use the move into the new warehouse to fast forward their focus on sustainability. Opening opportunities to further innovate their packaging solutions to ensure boxes arrive safe and fresh in the most sustainable way available.
The new warehousing facilities will be operational from February 2020.