Regional events have been given a major boost, something the Restaurant Association said was a welcome announcement.
The Restaurant Association has welcomed the Government’s investment of $2.6 million in 152 events through the second round of funding from the Regional Events Promotion Fund.
“Each of our regions has a unique food and beverage story that is vital to New Zealand’s overall appeal as an international destination of choice,” said Marisa Bidois, Chief Executive of the Restaurant Association.
“From Northland’s recognition in National Geographic’s Best of the World 2025, to Hastings’ nomination as a UNESCO city of gastronomy, it is clear that our regions being strong and resilient is a key part of maintaining our tourism brand on the global stage.”
With a year-long outlook and a focus on supporting regional events, the Regional Events Promotion Fund is a positive step towards encouraging domestic tourism and bolstering regions and industry across New Zealand.
“All events play a critical role in attracting visitors to our regions and bringing our town centres to life, however, there are a number of investments supporting food and beverage specific events across the country over the coming year, which we are particularly proud to see.”
Coupled with the Government’s regional tourism boost, the Regional Events Promotion Fund gives regions an opportunity to shine and share their unique stories.
“We look forward to supporting our industry to make the most of these events over the coming year, and to put our regional food and beverage stories front and centre of our tourism offering as a country.”
“I’m thrilled with the variety of exciting events on offer, encouraging more New Zealanders to enjoy and explore our beautiful country beyond the main centres,” Minister Louise Upston said.
“Events include the National Waka Ama Sprint Championships in Waikato, the National Jazz Festival in the Bay of Plenty, the 2026 Hokitika Wildfoods Festival, and NZ Premier Motorsport Summer Series events around the country.”
More news here.
