The age of AI has continued to grow, with both Starbucks and Little Caesars Pizza testing integrations on ChatGPT as part of a new era of online ordering and customer outreach.
Little Caesars said it would now be offering consumers the opportunity to order Little Caesars pizza using ChatGPT and functionality from the Little Caesars app. The concept has been described as perfect for group-style, pizza party planning, and is the first-of-a-kind feature rolled out nationally across all Little Caesars markets in the U.S. and many restaurants in Mexico and Canada.
"Today's consumers are turning to GenAI as part of how they search for everything, including where to get their next meal," said Greg Hamilton, Chief Marketing Officer at Little Caesars.
"We recognise this shift and want to meet our customers where they already are and be the go-to for their pizza occasions. The process is as natural and intuitive as having a conversation. It's not just about technology for technology's sake, it's about making life a little easier for people who love great pizza."
It leverages Little Caesars existing mobile app infrastructure and deep-linking capabilities, helping to ensure a seamless handoff from ChatGPT to the Little Caesars app for checkout and in-store pickup. The system can understand customer preferences, how many people are being fed, dietary needs, budget constraints, and delivery preferences, then craft personalised meal recommendations instantly.
"From a technical standpoint, this app in ChatGPT demonstrates the power of connecting enterprise restaurant systems with large language models," said Anita Klopfenstein, Global Chief Information and Digital Officer, Little Caesars.
"We've built a sophisticated backend that enables ChatGPT to access our menu, pricing, and store locator data in real-time while maintaining security and compliance standards. This is just the beginning of how AI will transform the restaurant industry."
The Starbucks app in ChatGPT is designed to help customers discover drinks in a way that feels natural, personal, and fun.
“Whether you’re describing your mood or sharing a photo that captures your vibe, the Starbucks app in ChatGPT translates your inspiration into Starbucks drink suggestions crafted just for you.”
The beta Starbucks app in ChatGPT is part of the coffee chain’s ongoing effort to make drink delivery a personal experience.
“We’ve enhanced discovery in the Starbucks app with a trending beverage category and a secret menu, harnessing the power of customisation that occurs every day in social media and with our baristas.”
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