USA | Poke foods have again risen in popularity, especially as demand for healthy fast-food alternatives has continued.
Whilst different international cuisine trends have come and gone, poke foods have shown no sign of slowing down.
The poke foods market size is set to grow by USD $1.03 billion over the next four years to 2028, according to a recent market report from Technavio. The market was estimated to grow by 9.45 percent during the forecast period.
The health benefits of poke foods have driven its success and popularity among consumers, such as the rising trend of the use of organic seafood.
The organic seafood market has experienced significant growth in regions such as North America and Western Europe. This trend is driven by the increasing demand for seafood manufactured from naturally sourced ingredients, free from preservatives.Among organic seafood, finfish, shellfish, shrimps, and scallops were the most popular choices.
In the global fast-casual food market, vendors have responded by offering poke bowls made from organically sourced raw tuna and other fish species. The popularity of poke bowls is further boosted by their use of organically sourced ingredients like sesame oil, sea salt, and limu seaweed. The rise of organised retail outlets selling organically sourced poke foods and continuous product launches are positive factors fueling the global market's growth.
Originally derived from Hawaii, poke foods are a traditional dish made with raw fish, vegetables and sauces. It has become one of the most popular and frequently ordered styles of international cuisine globally. However, a major challenge for the market and demand has been the increasing cost of fish and seafood. The cost of accompanying vegetables, such as avocado, has also become more expensive to source.
Health-conscious customers have also contributed to its success, especially for ingredients rich in omega-3 fatty acids and proteins. Vegan tuna substitutes and alternatives have also gained traction within the plant-based sector.
As demand continues, poke foods have continually been adopted by independent and major restaurant chains all over the world.
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