Pals Receive High Industry Honour

Alcoholic drink brand Pals announce they are New Zealand’s first B Corp-certified RTD label. 

The announcement comes after staying true to its ambitious sustainability goals, with the highly sought-after B Corp. certification following the company’s rigorous efforts to make a positive impact on its workers, community, customers, the environment and business governance.

Pals has focussed on improvements in all of the required fields, having propelled the business to meet the high standards of B Corp. for their social and environmental contributions. And for Pals, landing the certification after operating for only three and a half years is something commendable for the company.

Pals director and co-founder, Mat Croad said that the accolade is a proud milestone for the company. 

“Becoming certified was a huge undertaking for our small team and something we're all so proud of.”

Associate director and co-founder of Pals, Nick Marshall said that achieving B Corp. status has provided a benchmark for sustainable business growth and practice framework.

“Although it's fantastic to be the first in our category to achieve this certification, we hope in time that B Corp. certification will become a norm for all businesses.”

The B Corp. recognition is a testament to dedication towards volunteering, implementing a supplier code of conduct, customer service and employee satisfaction. Some notable highlights from their certification journey include their hugely-popular Unsung Pals initiative, which rewards local heroes doing great things in their community, achieving official carbon zero certification (endorsed by Toitū) and implementing enhanced parental policies - which offers soon-to-be Pals parents up to 80% pay for 16 weeks or 13 weeks at full pay.

Nick Marshall added that this acknowledgement has been something the company has worked hard for since Pals began three and a half years ago.

“These are just a few of the elements that have allowed us to achieve this industry first, and help us go the extra mile for our pals, the planet and the community.”