Heineken has announced that Glenn Caton will succeed Soren Hagh as President of Europe from 1 January 2024. Caton will join Heineken from Mondelez International, where he is currently Senior Vice President of Global Commerce and was previously President of South-East Asia and President of Northern Europe. Caton will join the Executive Team reporting to Dolf van den Brink, Heineken’s CEO and Chairman of the Executive Board. Soren Hagh will leave Heineken on 31 December 2023 to take up a new role which will be announced in the foreseeable future. Dolf van den Brink expressed his gratitude to Hagh for his significant contributions to Heineken over the last ten years.
"Soren has driven our EverGreen transformation in Europe, investing in our premium portfolio and driving innovation at scale, whilst also building a future-fit organisation by leveraging our supply chain network and digitally transforming our route-to-consumer. He has been a valuable member of the Executive Team, and I wish him every success in his future ventures.”
Hagh joined Heineken in 2013 as the Executive Director of Global Marketing. In 2016 he was appointed Managing Director of Heineken Italy, where he successfully led the premiumisation of Heineken's brand portfolio, drove innovation of local brands and accelerated the digitisation of the wholesale business. Prior to Heineken, he held several senior management positions at LEGO, DIAGEO and L’Oréal.
Caton started his career at P&G, where he worked for nine years based in the UK and Geneva in roles across Sales and Marketing. He then moved into the wine sector as Senior Marketing Director for Europe at E&J Gallo in 2003. In 2006 he joined Hiscox Insurance as UK Sales & Marketing Director and subsequently Managing Director of the UK Direct to Consumer business based in London, where he led the shift from a B2B business to a more consumer-orientated, brand-led business. After four years, he returned to the wine sector as UK Managing Director of Direct Wines, the largest consumer wine business in the world.
“Glenn brings great experience of operating across different sectors, regions and cultures. He has driven growth and innovation and delivered consistently strong results leading businesses in FMCG, financial services, direct-to-consumer and retail. He is an entrepreneurial, highly commercial, and creative leader who has demonstrated a clear ability to build highly motivated teams that drive for results and deliver change. He will be a great addition to HEINEKEN and our Executive Team, and I very much look forward to working with him,” said van den Brink.
