A world-first app that uses cryptocurrency to connect small batch roasters to customers across Australia and overseas has been launched.
Turtlebeans allows small roasters and coffee drinkers access a bigger market with more coffee options, broadening the tastes of consumers by giving them a wider variety of bean that can be delivered to their door.
Roasters wanting to sell using Turtlebeans can for free upload their details, including logo, product description, bag sizes and delivery date. Consumers can then scroll through the different roasters, search for specific tastes and strengths and then make an order. It’s then up to the roaster to ensure the coffee arrives fresh and on time.
Turtlebeans takes a small proportion of each sale to reinvest in marketing to raise awareness among consumers in Australia and other countries, including the US and South Africa.
Entrepreneur and owner of Turtlebeans, Marc Segal, said the app is there to improve the customer experience when trying to find small batch roasters.
“There are so many great coffee brands out there, but most roasters struggle to reach people beyond their local market,” he said. “This app is trying to bring roasters and coffee drinkers together online, making it easier for everyone to drink the best coffee.”
Turtlebeans is also the first app of its kind to offer payments using cryptocurrency as well as standard PayPal, VISA and credit card. The app has integrated CoffeeCoin into the platform for both roasters and consumers to use as a payment option. The use of blockchain technology is designed to increase the traceability of the coffee across the supply chain, giving customers assurance of the source of their bean. CoffeeCoin also supports coffee growers so they receive fair payment for their coffee bean harvests.
“By integrating CoffeeCoin as a payment option, Turtlebeans is helping us on our mission to bring blockchain efficiency to the specialty coffee trade,” said CoffeeCoin founder James Allen. “We are very thankful for their support and look forward to a mutually beneficial relationship.”