A major burger chain has broken the mould with its rather disgusting new advertising campaign.
Burger King is running print and TV ads in Europe and the US depicting its signature Whopper burger covered in mould. The campaign has been made to highlight that the burger chain is removing artificial preservatives from its iconic burger.
The company has turned the campaign up a notch by including a time-lapse of a decaying Whopper on Twitter.
Burger King has said that it has removed artificial preservatives from the Whopper in several European countries and some of its restaurants in the US. It plans to remove artificial preservatives from Whoppers served in all its restaurants this year.
