Popular TV show Gilmore Girls had a major branding boost thanks to Snapchat. Netflix recreated the fictional café Luke’s from Gilmore Girls and served up free coffee at 200 local cafes to promote the four-part series that will premiere on the video-streaming service next month. Snapcodes were printed on 10,000 cups that were used at the pop-up cafes for customers to scan and use the Snapchat filter on their photos for an hour. It isn’t the first time the company has used the Snap to Unlock feature that give brands a boost, but it is the first time that Snapchat has shared the data. Placing these Snapcodes on print ads and packaging doesn’t just engage the customer, but also produces valuable data on how many people see and use a Snapchat campaign.
NETFLIX CAFÉ TAKEOVER
