McDonald’s has announced changes to its marketing team that will see two industry veterans take on new duties as Colin Mitchell, SVP of global marketing, departs the brand.
Mitchell, who has been with the fast-food chain for four years, is leaving McDonald’s in search of a new challenge.
“Over the last four years, Colin Mitchell, senior vice president, global marketing, has played an integral role in our marketing progress, and in turn, McDonald’s growth as a whole,” said CEO Chris Kempczinski in a statement.
“In particular, the activation of our global brand positioning was a meaningful part of our turnaround and gave renewed style and energy to the way McDonald’s appears in the world.”
Alistair Macrow, former chief marketing officer of internationally operated markets, was promoted to global chief marketing officer, filling a position that was left empty by Silvia Lagnado in October. Macrow will work closely with Morgan Flatley, who was promoted to SVP and U.S. chief marketing and digital customer experience officer.
“As we emerge from this global pandemic, consumers’ trust in the McDonald’s brand and compelling marketing programs in every country where we operate will be critical to re-establish the strong business momentum we enjoyed leading into this crisis,” said Kempczinski.
“I’m confident Macrow and Flatley can lead McDonald’s to even greater heights following this crisis. More importantly, both personify the values of inclusivity and innovation that define McDonald’s, and that I expect from our senior leaders.”
