Europe’s leading manufacturer of home electronics, Grundig, has launched its first exclusive kitchen appliance collection. Designed in collaboration with world-renowned chef Massimo Bottura, the Grundig Massimo Bottura collection was released.
Bottura has worked closely with Grundig to design a small domestic kitchen appliance collection which presents both premium quality and design. Tested in Bottura’s professional kitchen in his Michelin-star restaurant, Osteria Francescana, by the chef and his team, the appliances were designed to meet the demands of home cooks who want a durable, high-quality product without compromising on design.
The Grundig Massimo Bottura collection includes a kitchen mixer, toaster, coffee machine, power blender and hand blender, building on Grundig’s heritage of harmonious design, quality and innovation. All appliances are adorned with Bottura’s signature and famous quote ‘cooking is an act of love’, representing the shared ethos of the chef and Grundig on the importance of respecting food.
“Grundig has a known heritage of premium refined design, without compromising on functionality or quality. We’re excited to launch our first official product collaboration with Massimo, who shares our passion for innovation, quality and design. This is just the first of our collaborations with Massimo, which draws on his experience in the industry and his creativity and allows our customers to access unique exclusive products for their home,” said Hakan Bulgurlu, CEO of Arçelik - parent company of Grundig.
The range is distinctive in a powerful matte black symbolising Bottura’s strong character, and antique-gold to showcase the value of food – inspired by Bottura’s personality and obsession with quality. The exclusive collection helps home cooks celebrate the joy, love and art that goes into home cooking.
This is the first product collaboration with a kitchen brand for the chef, who has been recognised as one of the world’s most influential creative geniuses by The New York Times and whose restaurant Osteria Francescana recently topped the 2018 World’s Best Restaurants list for the second time since 2016.
“The home kitchen holds a special place in my heart, where love, creativity and memories are made and shared. As a child in Modena, I would often be found hiding under the kitchen table while my grandmother rolled pasta and folded tortellini. During these times, one of the most important lessons I learned from her was to respect food and not let anything go to waste. My passion and vision for cooking were built upon these values. I’m very happy to collaborate with Grundig on this collection and hope it will raise awareness with home cooks to respect food, waste less and be more creative, as cooking is an act of love,” said Michelin-star chef and Grundig Brand Ambassador, Massimo Bottura.
