New Zealand's brewing sector has shown a major impact on the economy, tourism and regional communities.
The Brewers Association of New Zealand and the Brewers Guild of New Zealand have released the “Brewing in New Zealand – Industry Report,” a comprehensive overview of the brewing sector’s impact on the economy, tourism, and regional communities.
The brewing industry continues to be a driving force in New Zealand’s economy, contributing NZD 3.58 billion to annual GDP and supporting over 35,200 jobs. The sector’s contribution represents 0.9 percent of the national GDP, with tax revenues reaching NZD $1.7 billion. This includes $881 million from excise and GST, showcasing the brewing sector’s vital role in government revenue generation.
“This report underscores the brewing industry’s significance as a cornerstone of the New Zealand economy. The industry’s high employment impact and substantial tax contributions highlight its importance not only to government revenues but also to communities across the country,” said Dylan Firth, Executive Director of the Brewers Association of New Zealand.
While Auckland dominated with 42 percent of GDP contributions and 40 percent of brewing-related employment, other regions have emerged as important players. Otago’s renowned breweries contributed NZD $188 million to GDP, while Waikato’s brewing sector supported over 2,700 jobs and contributed NZD $263 million. Regions like Taranaki have shown immense growth potential, with breweries planning to export within the next two years.
“Locally brewed beer is a source of regional pride, driving tourism and community initiatives. From the thriving craft breweries of Otago to the innovative exporters in Taranaki, this report highlights the diverse and vibrant role of brewing in shaping regional economies,” said Melanie Kees, Executive Director of the Brewers Guild of New Zealand.
Over 60 percent of breweries are engaged in tourism, and nearly 80 percent offer taprooms, enriching the tourism experience for both domestic and international visitors. Community engagement is also at the heart of the industry, with 85 percent of breweries contributing to local causes, including sponsorships and charitable donations.
“Breweries are more than producers of great beer; they are cultural hubs and tourism drivers. Taprooms offer unique experiences that connect visitors to the local flavour of New Zealand while contributing to regional economies,” added Kees.
The industry has adapted to shifting consumer preferences, with low-carb beers growing to 18 percent of total beer sales in 2024, while lagers maintain a dominant 64 percent share. In the craft segment, Hazy beers continue to gain popularity, increasing from 21 percent to 23 percent of total craft beer sales.
The brewing industry’s export success story saw 30 percent of breweries already exporting, with Australia accounting for 70 percent of exports. The industry also tackled challenges such as CO₂ supply constraints and rising costs, focusing on innovative solutions like capturing fermentation CO₂ and sustainable practices.
“New Zealand beer is in demand both locally and globally, and our industry’s innovation is key to overcoming challenges. The brewing sector’s resilience and adaptability position it for continued success,” said Firth.
The “Brewing in New Zealand – Industry Report” highlighted a resilient and innovative industry that continues to make significant contributions to New Zealand’s economy, tourism, and communities. With a focus on sustainability, regional growth, tourism and evolving consumer trends, the brewing sector is set to thrive in the years ahead.
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