The sandwich has come a long way since John Montagu, the 4th Earl of Sandwich, requested a slice of salted beef between two slices of bread. Chefs across the country are continuing to tweak the classic and bring their own twist to the lunch staple. The number of sandwich outlets seems to grow by the day, so what does a business need to do to stand out? Here are three quicks tips to boost your sandwich sales:
- The bread is the first thing that a customer will see, so choose bread that looks as nice as it tastes. Bread can also be a key factor in specialty sandwiches.
- Embrace the element of surprise! The ever-popular chicken sandwich at Auckland’s Federal Deli includes crispy chicken skins and comes served with a side of gravy – the ideal dipping method being the source of much discussion among fans – while Small Fry at Te Tuhi tops off its sandwiches with a handful of salt and vinegar chips. The ubiquitous nature of the sandwich makes it harder to stand out, but a little effort can go a long way.
- Fillings should be fresh and flavourful. Organic and sustainable ingredients are becoming increasingly popular, while classics like ham and cheese are still going strong. Cafés can set themselves apart through slight adjustments and surprising customers with a unique take.
