More than 500 people have pre-registered their interest in Peoples Coffee PledgeMe campaign, which opens this Friday, following a hugely successful open day at its brand-new Newtown Roastery over the weekend.
Founder, Matt Lamason said they’ve been blown away by the early interest in their raise ahead of its PledgeMe campaign officially opening this Friday.
“We had hundreds of people visit our Roastery on Sunday at our open home. It was an amazing opportunity to discuss with them why we do what we do and show the Roastery in action. Most of the people I spoke to were also keen to support our mission to keep Peoples in New Zealand’s hands,” he said.
“At a time when the majority of large coffee companies are now in the hands of overseas companies or private equity, our offer to be owned by our staff and customers is really resonating.”
James Beyer, Peoples General Manager, noted the strong interest hasn’t slowed since officially launching the raise last week.
“Before we even signalled our intentions, we had people lining up to pre-register, and every day since, there has been a steady stream of people signing up to join our Peoples family. With just a few days until PledgeMe officially opens, we’re feeling incredibly optimistic about what we’ll be able to achieve.”
The raise will open on the 14th of October, with a minimum target of $500,000 and a maximum of $1.5 million. The minimum investment required to Own a Piece of Peoples is $250. For more information, visit www.peoplescoffee.co.nz
